Can You Know Who Looks at Your Twitter
If you're merely starting out with your ecommerce venture , social media is an artery yous'll want to include equally role of your marketing strategy.
Facebook, Twitter, Instagram, Snapchat… these are channels that present a gold mine of opportunities with massive potential to increase coverage and awareness for your brand.
Of the social media platforms, Twitter marketing can be particularly complex, given its curt life span and challenging character limit.
Then, to empathize how to best optimize your Twitter strategy, you lot'll first demand to be equipped with the most important Twitter stats that answer questions such as:
- How many people use Twitter?
- How pop is Twitter among consumers?
- What are some Twitter demographics to consider?
Fret not. In this article, nosotros'll nowadays to yous 10 Twitter statistics to consider for your ecommerce brand'south social media marketing strategy.
To learn more than about how to main a Twitter account, cheque out this ultimate Twitter guide for business organization success.
Let's dive in!
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i. Number of Twitter Users
I of the beginning questions that come to mind when because a Twitter marketing campaign is probably: how many people use Twitter?
According to Twitter'due south latest figures from the fourth quarter of 2020, the platform boasts 192 million daily active users (Twitter, 2021).
This was a whopping 27 per centum yr-over-yr increase, which Twitter attributed to both current global events likewise equally their ain improvement and development efforts.
Breaking that downward, 55 million of Twitter's daily active users are in the Us. This makes up 28.half dozen percent of Twitter's user base. The remaining are international users.
Over the grade of 2020, the number of international users on Twitter has grown more rapidly than that of U.s. users. The 157 1000000 non-US users the platform currently has represent a 28 percent yr-over-yr increase. In comparison, US users grew 21 percentage.
With these figures, it should come up as no surprise that Twitter ranks amidst the nigh-used social platforms in the world. And while it may still pale in comparison with Facebook'due south statistic of 1.84 billion daily users , at that place's no question that the attain of Twitter for any marketing campaign remains huge.
2. Twitter Demographics: Age
Instagram and Snapchat may accept snapped upward the young demographic , but Twitter has its own crowd to appeal to.
Approximately six of every 10 (63 percent) Twitter users worldwide are between 35 and 65 years onetime (theVAB, 2018).
This paints a pretty articulate movie of Twitter's appeal for an audience that'south more mature than those of Snapchat and Instagram.
The average adult Twitter user in the Us appears to fall closer to the lower end of that range – with a median age of forty.
3. Twitter Demographics: Gender
In terms of global gender demographics, Twitter is more than pop among males than females.
66 percent of Twitter users worldwide are male compared to just 34 per centum females (DataReportal, 2019), which puts the ratio of males to females at ii to one.
This is also reflective of the gender demographics of Twitter users in the United states of america, but with a smaller margin. Twitter demographics in the U.s. show 56 percent are males , as opposed to 44 percent females.
Here's another interesting statistic to ponder when building Twitter campaigns: women reportedly tend to interact more with brands on social media than men do.
four. Average Fourth dimension Spent on Twitter
The boilerplate time spent on Twitter clocks in at 3.39 minutes per session (Statista, 2019) – a statistic that shouldn't surprise given the short lifespan (15 to 20 minutes) of a tweet.
Twitter'south popularity as an outlet for news has been on the rise, and information technology's one of the top reasons people use Twitter.
It'due south a popular medium to communicate breaking news. In fact, journalists brand up nearly a quarter of all verified accounts on Twitter.
The seize with teeth-sized news in the form of tweets makes for easy and quick consumption. This explains the relatively short amount of time spent per session on Twitter compared with social media behemothic Facebook, whose average session is four.96 minutes. And when it comes to time spent on Twitter, information technology also helps to know the best time and day to post on Twitter .
5. Twitter App Store Downloads
There were eleven.7 million App Store downloads of the Twitter app in the first quarter of 2019 – registering a year-over-year increase of 3.half dozen percentage (Sensor Belfry, 2019).
It was too the highest number of app store downloads per quarter for Twitter since 2015.
But despite the increment, the Twitter app is outside the meridian ten list of almost-downloaded iOS apps. It ranks 16th on the list pretty far behind its main competitors – Instagram, Facebook, and Snapchat. Past the manner, look here to find out how to go more likes with this list of top Instagram hashtags for 2021.
The app isn't doing too well either on the Google Play store, fifty-fifty failing to make the meridian 20.
6. Twitter Popularity Amid B2B Marketers
If you need more Twitter statistics to convince you of the platform's potential, hither's another.
67 pct of all B2B businesses are using Twitter as a digital marketing tool (Statista, 2018). And given the number of active Twitter users, this figure really shouldn't come every bit a surprise.
Social media has given rise to the possibility of engaging personally with consumers. And then much and so that the brand-customer relationship has gone from i that'due south uni-directional to bi- and even multi-directional.
In other words, brand messaging is no longer a uncomplicated 1-sided conversation whereby consumers only listen. They are now well-equipped to react, respond, and collaborate not only with brands and their messages simply too with other consumers who are also engaging.
That said, it's become increasingly important for brands to not only be nowadays on Twitter but as well interactive and engaging.
In fact, 77 percent of Twitter users have a meliorate impression of a brand when they respond to a tweet. And half-dozen out of 10 users expect a make to respond to any customer service requests within 1 hour .
Bank check out our guide to employ Twitter analytics to meliorate your engagement.
7. Tweets Statistics
Consider the following Twitter statistics:
- Half a billion tweets are sent out each 24-hour interval (Mention, 2018).
- That equates to 5,787 tweets per second.
- The average Twitter user follows but five brands.
Marketing on Twitter isn't going to be a walk in the park, given the stiff competition. Merely that's not to say it's non possible.
When launching a social media marketing programme , keep in listen these Twitter statistics. More than specifically, think most the platonic times to tweet to reach your key market(s).
Play effectually with your tweet schedule and analyze your tweets statistics to make up one's mind the best time to send out a tweet .
Social media tools like Buffer and Hootsuite can lend a hand for scheduling and analysis of your tweets to figure out the best times to reach your target audience.
8. Twitter Popularity in the US
The majority of Twitter users come from the United States, with more than 47 one thousand thousand accounts. This is followed by Nihon and the Britain.
It'southward i of the peak 5 social media sites in the The states and it is estimated that over 20 percent of Usa internet users admission Twitter on a monthly basis (Emarketer, 2018).
Equally a affair of fact, seven of the x most-followed Twitter accounts hail from the land of the gratuitous. These include the accounts of Katy Perry, Barack Obama, Taylor Swift, Lady Gaga, Ellen DeGeneres, YouTube (the only brand in the top ten), and Justin Timberlake.
If you're wondering, Twitter comes in at 16th place with just over 56 million followers.
Bank check out our guide on how y'all can get more Twitter followers.
9. Most-used Emoji in Tweets
Of the 3,000+ emojis currently in the Unicode Standard, the "Confront With Tears of Joy" emoji is the most popular on Twitter and has been used more than two billion times (Emojitracker, 2019).
A big smiley face with tears oozing out the sides of grinning optics, 😂 is "used to show something is funny or pleasing".
And far as Twitter statistics show, three out of four emojis tweeted are positive, with those reflecting a state of joy being tweeted more than pitiful, angry, fearful, and disgusted ones.
Unsurprisingly, the amount of positive emojis tweeted increases towards the weekend.
77.seven percent of emojis used on Fridays and Saturdays reflect a positive manner – 1.nine percent higher than any other solar day.
10. Twitter Influence On Consumption Habits
If some of the abovementioned Twitter statistics still aren't disarming plenty for you to launch a campaign, how's this to tip the scales: four out of ten Twitter users carried out a purchase afterward having come beyond it on the social media platform (Digital Marketing Institue, 2019).
This is a great reflection of the increasing influence social media has on consumers' purchase habits and highlights but how important it is for brands to be present on social media.
Getting your brand involved on Twitter, however, revolves around more than than just being interactive and engaging. There's likewise the power of social media influencers to consider.
According to Twitter, purchase intent of users increased over five-fold when were exposed to tweets from both influencers and brands, as opposed to 2.7 times with simply brand tweets.
Getting involved in Twitter campaigns with influencers has clear benefits for your business and you may want to begin finding appropriate influencers equally soon equally possible.
Determination
If you lot have but 1 takeaway from these Twitter statistics, let information technology be that it is ane of the most important social media sites that should course part of your brand strategy .
And with 330 million agile users, at that place's a huge pool of consumers to tap on and engage with. Then if you're non already on there, your ecommerce business organization may lose out considering chances are your competitors are already there.
Summary: Twitter Statistics
Hither's a summary of the Twitter statistics you need to know in 2021:
- There are 192 one thousand thousand daily agile users on Twitter.
- 63 percent of all Twitter users worldwide are betwixt 35 and 65.
- The ratio of female person to male Twitter users is roughly one to ii: 34 percentage female and 66 percent male.
- The boilerplate session on Twitter is 3.39 minutes.
- In that location were 11.7 million downloads of Twitter on the App Store in the first quarter of 2019.
- 75 percent of B2B businesses market place their products and/or services on Twitter.
- 500 million tweets are sent out per day.
- More than 20 percent of all US net users admission Twitter at least once per calendar month.
- The "Face With Tears of Joy" emoji is the well-nigh pop emoji on Twitter and has been used more than two billion times.
- 40 percent of Twitter users carried out a purchase later on seeing information technology on Twitter.
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Source: https://www.oberlo.com/blog/twitter-statistics
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